Too Much to Eat?

LifeCairn was asked to create a commercial for SECOR to remind people that food pantries are in need of donations throughout the year and not just the holidays. I literally was called for writing the script and giving a storyboard on the Wednesday before Thanksgiving. To take advantage of the festive tables and full fridges, I decided to write a script and storyboard on my three hour flight, on my iPad and then email it to LifeCairn before the end of the workday. LifeCairn shot and edited the video in time to turn it around the next week, meeting TV submission deadlines. Occasionally, pressure is the mother of invention. Here’s the actual storyboard.